MIGHTY HARAJUKU PROJECT

東日本大震災を経て、皆「私には、一体何が出来るのだろう？」と考えたと思います。原宿は新しい文化を発信する世界的に有名な憧れの街。原宿にパワーがなくなると東京、日本ならではの魅力が半減してしまう…ならば原宿から意思を持って発信すれば大きな影響を与えられるのではないだろうか？そこで増田セバスチャンの呼びかけを本に原宿で活動をする人々でスタートしたのが「MIGHTY HARAJUKU PROJECT」＝力強い原宿計画です。「MIGHTY HARAJUKU 缶バッヂ」を原宿で働く人、賛同する人々がつけ、その写真は原宿の街の様子と共に世界中に発信されます。このバッヂを原宿のどこでも見かける様になった時、微力ながらまわりまわって日本の復興に繋がる事を願っています。We vow to MIGHTY HARAJUKU!!（私たちは力強い原宿を誓います!）

I think everybody wondered “Is there possibly anything I can do?” after seeing what happened after the Great East Japan earthquake on March 11th, 2011. Harajuku is a internationally known town that sends out new cultures, fashion in particular. If Harajuku loses its power, not only Tokyo, but Japan’s unique appeal will be reduced to half of what it originally was… Then, wouldn’t sending something out of Harajuku with a lot of will bring a strong influence? The MIGHTY HARAJUKU PROJECT (which literally is titled after its aim; to create a “mighty” Harajuku) was created by Sebastian Masuda, by him calling out to the local people of Harajuku. We have been transmitting pictures of Harajuku to the world for a month since the earthquake. Now we have taken the next step, and created a symbol for the project; the MIGHTY HARAJUKU button. People working in Harajuku will wear this button, and photographs of them will be snapped and sent out to the world along with information on what is going on in Harajuku as of now. We believe that the moment we see this button being worn everywhere in Harajuku , no matter how small the steps may be, will lead to the rebuilding of the town. We vow to MIGHTY HARAJUKU! We are going to send out Japan’s proud culture, the energetic Harajuku in different forms, as a new project starting from Harajuku!